Will Zillow Control How We Do Business

Zillow Rolls Out Interactive Floor Plans as Video Tours Fall Flat

House-buyers and browsers want 3D walk-throughs and floor plans, not prerecorded video tours

Zillow reported 9.6 billion platform visits in 2020, up 19% from the year before, helped by a pandemic-driven increase in noncommittal browsing.

Zillow Group Inc. has introduced a feature that lets users virtually tour properties via their floor plans. It hopes to provide a better alternative to real-estate agents’ prerecorded video tours, which have proven unpopular even during a pandemic-fueled boom in visits to its platforms.

The online real-estate company’s new browsing experience, which became available in an initial 25 U.S. regions this week, indicates on a home’s floor plan where each photo and panorama was taken. Previously, images were posted in a sequence that didn’t indicate the vantage point—a drawback for users seeking a sense of a space.

Zillow's interactive tour product aims to bring together a property's floor plan with photos and 3D images. Before, users would often have to toggle between all three to understand a house's dimensions.

PHOTO: ZILLOW

Another source of irritation: Anybody who wanted to look at the photos and the floor plan at the same time had to open two webpages. The new feature integrates them with 360-degree panoramic images of a home and lets users “teleport” to different rooms by clicking around the floor plan.

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