Zillow Rolls Out Interactive Floor Plans as Video Tours Fall Flat House-buyers and browsers want 3D walk-throughs and floor plans, not prerecorded video tours Zillow reported 9.6 billion platform visits in 2020, up 19% from the year before, helped by a pandemic-driven increase in noncommittal browsing. Zillow Group Inc. has introduced a feature that lets users virtually tour properties via their floor plans. It hopes to provide a better alternative to real-estate agents’ prer

Article highlights from the National Association of Realtors Today 52% of consumers say it's a good time to sell a home. Trending the same over last year. 57% of consumers say it's a good time to sell a home. Trending up over last month. 41% of consumers believe home prices will go up over the next 12 months. 75% of consumers are NOT concerned about losing their jobs over the next 12 months. The report is saying we may be seeing some effects of the economic recovery or a resp

The rule teaches us that time and effort on the 20% that really matters will deliver 80 percent of the results we seek. The rule can also work against us in reverse. When we focus on the 80% that doesn't matter, we get 20% of the result we want. My point is this: Leveraging your listings media assets(20% of the effort) i.e. photography, floor plans, and video, coupled with a property website. You will gain 80% of your lead generation. The key is capturing the leads that are e

Back in the day advertisers placed ads where people physically gathered to get name recognition in their market. You may remember seeing pictures on grocery carts, park benches, and restaurant menus to get people's attention for products or services. Fast forward to 2021 and most of us now gather digitally on social media platforms like Facebook and Instagram. There are many avenues we can take on these platforms, but I only want to discuss paid ads for this post. To get the